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Themes

What if …

What if you created a series of themes for weekends of your fall season? Not a “special event” that will flop if you’re rained out, but themes that will give some variation to the marketing content/focus for the season. Themes have the potential to bring customers back more than once during a season.

Fall Theme Concepts

Harvest moon, pumpkin fest/festival, Halloween (costumes, jack-o-lanterns), animal themed fun (pig races, goat walk, duck racing), El Día de los Muertos, fitness (with a farm “knobstacle course” for all ages), bonfires (the Aggies do a great one!) … other ideas?

Example: Goat Fest

They actually have one in Arkansas. Fix up the goat walk with non-edible decor? Stage a few did-you-know facts signs. Free goat food to the first 100 folks that check-in on Facebook. Stage some really cute goat photo props (with your farm name in view). Goat parade — goats in costume? Goat races.

Promo Ops: Bring your kids to meet our kids; fun goat facts, check-in deal for goat feed, lots of pre-event goat photos/story on Instagram, goat types boards on Pinterest, albums on FlickR, blog posts.

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Find the Flock!

Invite them over!

Develop a strategy for finding local Facebook pages, websites or other social media platforms where your own customers (and potential customers) may be hanging out.

Go there and get them. Bring them to you. It’s called Influencer Marketing.

(Dove Shooting) (Dutch Brothers Coffee)

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#HashTags

#HolyMoly #WhereToStart

Because of Facebook’s algorithm (there’s that word again), hashtags on posts are only effective within their own platform. Twitter and Instagram make the best use of hashtags — and you can now use them on Pinterest, as well!

You need: Farm specific and campaign specific tags.
(Hashtags | By Shawn)

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Cheese Brie Sandwich

The key is to buy specific cuts for specific dishes and be firm with your butcher. Opt for tender cuts from the inner haunch muscle if you fancy steak and use neck fillet or shanks if slow cooking. And deer mince makes for a very good gamekeeper’s sandwiches.

Wild salmon is a real treat and rivers in the British Isles are seeing more and more of them. If you can’t find wild salmon there are some good farmed fish on the market, but bear in mind they probably won’t be able to match the flavour.

Culinary Delight

These restaurant, bar and coffee roastery located on a busy corner site in Farringdon’s Exmouth Market. With glazed frontage on two sides of the building, overlooking the mark.

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Example Caption Text for Images

Wild salmon is a real treat and rivers in the British Isles are seeing more and more of them. If you can’t find wild salmon there are some good farmed fish on the market, but bear in mind they probably won’t be able to match the flavour.

You better cut the pizza in four pieces because I’m not hungry enough to eat six — Franz Kafka

These restaurant, bar and coffee roastery located on a busy corner site in Farringdon’s Exmouth Market. With glazed frontage on two sides of the building, overlooking the mark.

Melt the butter in a pan and gently cook the shallots on a low heat for a few minutes. Meanwhile, roughly chop the peas either by hand or briefly in a food processor then add to the shallots with the cream and tarragon. Season and simmer to a thick-ish consistency.

All images are under copyright © Leslie Grow and V.K.Rees

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Roasted Tomato Soup

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Artists are crafters of human thought and emotion. Think about that .. its massive. It is for us to inspire and motivate. To merely duplicate is to devastate. True innovation is born on the wings of reality, but will always fly one mile higher. Don’t ever think for a moment we are merely couriers of imitation to some sort of “reality”.

Combo1_FW4

The seed needs to be soaked in an inspiration shower (patent pending). I hunt the interwebs for cool UI patterns and archive them in a massive Photoshop file. For example, when working on YouTube TV I grabbed hundreds of examples of future UI from futurists like Jayse Hansen and Neil Huxley.

Tiny women carry amazingly large bags, twice their eighty-pound weight. Some of the women carry babies in slings around front. A good adult picker can harvest over two hundred pounds of cherries and earn $8 a day, more than twice the Guatemalan minimum daily wage.

Compel your audience. Capture the moment. Light with purpose. If a picture is worth a thousand words, what’s a talking picture worth?

While I’m not the best photographer you’ll bump into, my images are worth something. It’s hard to put a monetary value on some shots, but those photos sell, and those photos arouse emotions.

And beyond that, those are one-in-a-lifetime experiences that I documented through my photo trips. And beyond that, those are one-in-a-lifetime experiences that I documented through my photo trips.

 All images are under copyright © V.K.Rees

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Cheese Stuffed Tomatoes

The key is to buy specific cuts for specific dishes and be firm with your butcher. Opt for tender cuts from the inner haunch muscle if you fancy steak and use neck fillet or shanks if slow cooking. And deer mince makes for a very good gamekeeper’s sandwiches.

Wild salmon is a real treat and rivers in the British Isles are seeing more and more of them. If you can’t find wild salmon there are some good farmed fish on the market, but bear in mind they probably won’t be able to match the flavour.

Culinary Delight

These restaurant, bar and coffee roastery located on a busy corner site in Farringdon’s Exmouth Market. With glazed frontage on two sides of the building, overlooking the mark.

blog-inner-1
Example Caption Text for Images

Wild salmon is a real treat and rivers in the British Isles are seeing more and more of them. If you can’t find wild salmon there are some good farmed fish on the market, but bear in mind they probably won’t be able to match the flavour.

You better cut the pizza in four pieces because I’m not hungry enough to eat six — Franz Kafka

These restaurant, bar and coffee roastery located on a busy corner site in Farringdon’s Exmouth Market. With glazed frontage on two sides of the building, overlooking the mark.

Melt the butter in a pan and gently cook the shallots on a low heat for a few minutes. Meanwhile, roughly chop the peas either by hand or briefly in a food processor then add to the shallots with the cream and tarragon. Season and simmer to a thick-ish consistency.

All images are under copyright © Leslie Grow and V.K.Rees